Is your Web site like a big billboard where traffic just drives by
and never stops? Here are some tips to help you change your Web site
from a billboard to a storefront where customers come in to visit:

Win Your Customer’s Trust

Your homepage should immediately start building rapport with
your visitors. Make sure it is very clear who you are, what you do
and why they should do business with you. Have a picture of yourself
on the Web site. People like to do business with people they can
trust. By putting a picture of yourself on your site, you become a
person, not just a business.

I have a friend who wasn’t too keen about the idea of putting her
picture on her Web site. She felt that being middle age and over
weight were two good reasons not to have pictures taken, let alone
put it out there for the world to see on the Internet. Nevertheless,
she did put her picture on her site and it was because of the
picture that she landed a big account.

The prospective client was visiting her site and liked what he read
about her qualifications, but it was her picture that really sold him.
When he called her up, he told her that she “looked like someone I
would like to do business with; you have a very honest face.”

Sometimes business decisions turn on the simplest reasons, but you
can be assured that coming across as a real person on your Web site
will certainly increase the trust level with your visitors.

Build Customer Relationships

Let your potential customers know that you understand their problems
and that you have a solution to their problems. One effective way to
do this is to put testimonials on your Web site.

Don’t you tell people how you solve their problems; let someone else
tell the story. Testimonials are powerful and necessary to a successful
Web site. Testimonials not only say you can do the job, but they say
how well you can do the job. And they are so much more believable that
you trying to promote yourself. Let others speak for you.

Include testimonials throughout your Web site. Don’t make the mistake
of having one page just for testimonials. Rarely will someone click
to a testimonials page and read the whole thing. So, you are in essence
wasting your time and resources with a testimonials page.

Instead, sprinkle testimonials wherever you think they might help
convince your audience that what you are saying is true. Back up your
statements with testimonials and you start building relationships
with your readers.

Make It Easy to Find Information

The navigation on a Web site can make or break a Web site. You can have
the best content in the world, but if readers can’t find what they are
looking for, they will leave.

Use simple, descriptive headings and subheadings to direct visitors
throughout your Web site. Put keywords in the headings and subheadings
so that the Search Engines have an easier time indexing your pages.

Think about the problems you solve for your readers and make sure you
offer solutions to those problems. Remember, people are searching for
information and solutions to their problems.

The easier you make it for them to find information, the more likely
you will be able to entice the visitor to stay awhile. And, the
longer they stay, the more likely you will gain a customer.

Michelle Howe, president of Word Magic , specializes in writing
irresistible copy for Web sites. She is the author of Web Site
Writing Made Easy and Persuasive Writing Made Easy. Visit her
Web site at http://www.InternetWordMagic.com for a FR^EE audio
download of “Pay-Per-Click Success: Attract More Customers
in 30 Days or Less” and FR^EE report, “The Five-Step Plan
to Article Success.”

One of the most important steps you can take in promoting your website is to develop an ethical linking strategy. In fact, the number of relevant links to your web site has a significant impact on your search engine ranking. There are two main areas to keep in mind with building your links pages.

Links should be Relevant

Having a relevant linking strategy can add value to your site by providing additional resources to your visitors and because you will receive traffic from other similar like minded sites which have links to you. In the past many webmasters simply went for the sheer number of links without regard to whether they were relevant or not. What is meant by relevant links is that the links should be from and to sites which are similar to yours in content and topic. For example, an auto related website might want to link with auto insurance or auto detailing sites. While it is not necessary that all of your links are as closely related as the above example, you should try to stay as relevant as possible.

Page Rank

When linking with other sites you should also try to link with sites that have a higher page search engine page rank than yours because this will help to increase your page rank as well. Page rank is very important. For instance, 100 links coming to you from sites with a page rank of 5 are basically equal to 1 link from a site with a page rank of 8. And it only takes one link from a site with a page rank of 8 to get your site up to a page rank of 5. It most cases, it is difficult to link with sites that have a page rank of 7 or 8 without paying for it. Typically you will want to look for link exchange with that have a rank of 4 or 5. Linking with lower ranking web sites could actually hurt your page rank until the ranking of those sites improves.

Developing your links pages can be very time consuming. One of the easiest way to get started is by working with a link exchange service. Linsmanager.com is one such service which handles everything for you for about $20 per month. They will even help you build your links page to match your website. Once you are set up all you have to do is browse through member sites and choose sites you want to link with. With only a click you can send the site a request for link exchange and their site is automatically added to your links page. Once they approve your it is added to their links page. It is that simple and is well worth the $20 per month.

There are other link exchange programs out there as well. Do some research and find one you are comfortable with. Above all, develop a linking strategy and you will eventually see your page rank and consequently your traffic increase.

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More and more webmasters with sophisticate programming skills are using customize programming script to automate their work for maintaining websites content and driving traffics to websites. As clearly as you can notice, increasing numbers of improved programming scripts are in the market right now that look just like an-office-in-a-box. Talk about the magic touch with just a few clicks, these scripts are designed for non-programmers and are highly beneficial for marketers who wants make their online marketing go viral.

This method has been developed in the past few years and it has been improving throughout the years. Many success stories have spawned from this traffic driven method, which make use of the tendency of visitors to share contents that are informative, useful, entertaining or amazing.

This form of marketing strategy is typically low cost or even free to use it. Most people find it amazing because it leverages the work from visitors, never the hard work of webmaster alone. All websites would greatly benefit from viral marketing strategy.

Introducing – the lengendary ‘tell a friend script’.

This is an easy viral marketing method for web marketers. It is a very simple programming script that any online marketer can install it at any websites in less than 5 minutes. Visitors can now easily send email message to their friends, sharing what great information they have found.

The basic feature of a ‘tell a friend script’ is wherein a visitor may insert name, email address and friends’ email addresses. When friends receive the email, they wouldn’t consider it a spam because the sender is a friend they know and trust. With 0% chance of blocking such email sent by friend they knew, this allows a wider spreading of this marketing method.

There are many sites that provide free ‘tell a friend script’, which you can download them at http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html. In fact, there are over hundreds of such scripts to be used for free. But to achieve the dynamic traffic driven effect, putting up unique and original content in the website is still the golden key for this method to work. There’s no shortcut to this method, it all depends on the hard work you spend on putting up great and useful content for your dear visitors.

Surely enough, if you have great content in your website, tell a friend script will boost up the traffics to your website.

Edwin Lim is a freelance copywriter living in Malaysia. You can visit his Website at www.webblogerz.com

Article Submission done by: www.articles-submit.com

Courtesy of:101Articles.com

People who make the most website income are the people who get high traffic to their website. You drive more traffic to your site increase your website income.

We will describe how to convert untargeted hits receiving from traffic exchange program to targeted hits.

Quality of hits receiving from traffic exchange program is very low. But using my tips you will able to convert untargeted hits to targeted hits.

My idea described below step-by-step:

1.Register best traffic exchange program
2.Register best three banner exchange program (1:1 exchange program). Banner exchange program provide targeted hits to your website.
3.Design very attractive banner for your website and upload to banner exchange program.
4.Add three banner exchange program code to your webpage
5.Earn credit using traffic exchange program and redeem it to your website. If you get 100hits to your website using traffic exchange program and redeem it to your website. If you get 100 hits your website using traffic exchange program. Each your banner exchange program earns 100credits.
6.Redeem credits earned by banner exchange program to your website. Your banner displays 300 times on other website. If your banner very attractive your website get high targeted hits. For Example: Your banner receive 20% click, your website get 60 targeted visitor using 100 credits of traffic exchange.

If you earn more credits your website get more traffic.

Sarpras Navas is the webmaster of Free Article Resources www.kokkada.com. Writers/authors submit free articles to kokkada.com. Publisher/Webmaster gain easy access to best articles for reprint. Kokkada.com also provides free classifieds and web promotion forum www.kokkada.com/forum/index.php