There is mounting opinion among those in the fashion and interior design industry that a good deal of the iconic styles which were synonymous with the Seventies have started to re-emerge in regards to carpet flooring. In terms of colour, on trend customers and interior designers have been asking for classic 70’s shades such as deep purple, tangerine orange, and forest green.

These colours have already started to appear as accents in exclusive interior products and accessories which are now also making an appearance on the high street.

It has been noted by one interior designer that people are searching for something that is a bit out of the ordinary and want to make their homes stand out whilst still remaining cutting edge.

A whole host of carpet manufacturers, distributors and retailers have joined forces to extol the benefits of carpet flooring through Fun on the Floor – an integrated marketing campaign developed to reinvigorate the nation’s interest in carpet.

Fun on the Floor is a national campaign that will highlight carpet as a flooring choice by bringing to life its versatility, practicality, affordability, and ability to transform a homestead!

The initial phase of the campaign took off July 31st with the opening of a unique house in central London designed and curated by Interior Designer and Sunday Times Style Columnist Danielle Proud.

What is being called the Fun on the Floor House will act as a showroom through a medley of creatively designed rooms featuring carpet in stunning, creative and unique ways based on whats popular in the interior design industry at the moment. The house will initially be open by invitation to trade, national, consumer, regional journalists as well as key influencers such as interior designers, production companies for a free shoot location up until December.

Following the opening of the Fun on the Floor House, an attention grabbing press and outdoor advertising campaign will kick off in the autumn 2008 and will cover billboards and vans nationwide. Showcasing carpets as something that is a little bit different and for people who want to make their homes stand out whilst still remaining contemporary.